This is cross-posted over at the Sentient Cinema blog.
We began our Kickstarter campaign to fund our short film, UPLDR, yesterday. So far, we have $1200 in pledges. We are trying to get $25,000 in pledges by December 28th. If you’d like to see our awesome teaser trailer and support a great project, head over to our Kickstarter page now.
To learn about why we used Kickstarter, continue reading below.
Those of you either starting out in filmmaking or new to crowdfunding may be wondering why we chose Kickstarter.
Kickstarter wasn’t the first on the scene with crowdfunding – IndieGoGo began a year before it, I believe. At the time, I was more familiar with the concept from the nonprofit sector with the examples of Kiva and Grameen Bank and their microloan programs and didn’t realize that there was a movement toward this idea of ‘crowdfunding’ within the arts as well. It makes sense though given the limited opportunities there are for financing independent films, especially in the US. It may be a brand new concept, but it sure beats what Robert Rodriguez had to go through with medical testing.
When setting out to start production on this film, we did our research and, more and more, Kickstarter seemed liked the right venure to try and source our funds through.
For one, it seemed more focused on the arts community and specifically helping to finance films. Though frightening at first, the idea that someone had to approve your project by hand, setting a higher barrier to entry, actually had some allure. Getting past that barrier meant that someone other than ourselves also believed in this project and that it could succeed. This curatorial nature may explain why Kickstarter projects have such a high rate of success and, as discussed here, maybe even powers the Kickstarter brand.
Another appealing fact of Kickstarter are some of the amazing stories that have come out of it, such as the Art Space Tokyo project that seeks to change contemporary publishing or the funding of TikTok, an iPod Nano case that went from concept art to near-million dollar success. There’s always the thought that if they could do it, so could we.
So we went with Kickstarter. We sent in our application and had a personal response within a day. The email even suggested one or two ideas for improving our incentives to being more successful. Seeing that assistance from beginning was a great feeling. After being approved, it was very easy to set up our project as the site has a great user interface to lead your through the steps and was overall a very uncomplicated process.
I’ll leave you with a few links:
First: Our Kickstarter page for UPLDR. Come on, you know you want to pledge!
Next: These will all be from Ted Hope’s amazing “Hope for Film” blog, an invaluable resource for filmmakers:
-Jennifer Fox on how she raised $150,000 on Kickstarter – Parts One, Two, Three, and Four
-The awesome Ed Burns – “On Learning To Love To Engage With The Crowd“
-Josef Astor, speaking truth on “The 4 Scariest Things About Kickstarter“
As always, thanks for reading. Comments are open.